Colors
Color makes the visual design more consistent, provides meaning, and adds hierarchy to the interface.
Brand
The brand deep blue is used to reinforce our brand along with the design, in contrast with pure white.
Name
BrandID
brandRGB(A)
10, 10, 71HEX
#0a0a47Name
WhiteID
whiteRGB(A)
255, 255, 255HEX
#ffffffNeutral colors
We use shades of the brand color to subtly distinguish texts and surfaces from one another. They are also used when we don't want to draw too much attention to an interaction or information such as notes or a disabled state.
Name
Neutral darkerID
neutral-darkerRGB(A)
59, 59, 108HEX
#3b3b6cName
Neutral darkID
neutral-darkRGB(A)
96, 96, 135HEX
#606087Name
Neutral mediumID
neutralRGB(A)
132, 132, 163HEX
#8484a3Name
Neutral lightID
neutral-lightRGB(A)
194, 194, 209HEX
#c2c2d1Name
Neutral lighterID
neutral-lighterRGB(A)
230, 230, 236HEX
#e6e6ecName
Neutral offID
neutral-offRGB(A)
243, 243, 246HEX
#f3f3f6Common usage
- Neutral Dark is our default text color (the color ID
textcan used for this purpose). - Neutral Off is often used as a surface to provide an alternative to a pure white background.
- Neutral Lighter is used for box borders and dividers, where Neutral Light is used for borders of interactive elements (text input, etc.)
Alpha alternative
All neutral colors are also available as transparent shades of the brand color. Add the suffix -alpha to use them (example: neutral-dark-alpha).
Primary interaction color
We use a specific color to denote interactions such as links or buttons. The light and off shades provide an extra color to tint surface or borders of elements.
Base
Name
PrimaryID
primaryRGB(A)
19, 19, 138HEX
#13138aHover state |
RGB |
HEX |
|
|---|---|---|---|
|
hover
primary-hover
|
29, 29, 205 | #1d1dcd | |
|
hover (light)
primary-hover-light
|
199, 199, 243 | #c7c7f3 | |
|
hover (off)
primary-hover-off
|
244, 244, 253 | #f4f4fd | |
Active state |
RGB |
HEX |
|
|
active
primary-active
|
26, 26, 183 | #1a1ab7 | |
|
active (light)
primary-active-light
|
198, 198, 237 | #c6c6ed | |
|
active (off)
primary-active-off
|
244, 244, 251 | #f4f4fb | |
Visited state |
RGB |
HEX |
|
|
visited
primary-visited
|
62, 62, 146 | #3e3e92 | |
Semantic colors
These colors help the user understand the status of given information or action.
Informative
Base
Name
InformativeID
informativeRGB(A)
52, 167, 230HEX
#34a7e6States |
RGB |
HEX |
|
|---|---|---|---|
|
hover
informative-hover
|
42, 179, 255 | #2ab3ff | |
|
active
informative-active
|
50, 182, 255 | #32b6ff | |
Additional shades |
RGB |
HEX |
|
|
light
informative-light
|
204, 233, 249 | #cce9f9 | |
|
off
informative-off
|
245, 251, 254 | #f5fbfe | |
Success
Base
Name
SuccessID
successRGB(A)
34, 197, 128HEX
#22c580States |
RGB |
HEX |
|
|---|---|---|---|
|
hover
success-hover
|
33, 211, 135 | #21d387 | |
|
active
success-active
|
34, 217, 139 | #22d98b | |
Additional shades |
RGB |
HEX |
|
|
light
success-light
|
200, 241, 223 | #c8f1df | |
|
off
success-off
|
244, 252, 249 | #f4fcf9 | |
Warning
Base
Name
WarningID
warningRGB(A)
255, 136, 57HEX
#ff8839States |
RGB |
HEX |
|
|---|---|---|---|
|
hover
warning-hover
|
255, 127, 41 | #ff7f29 | |
|
active
warning-active
|
255, 132, 49 | #ff8431 | |
Additional shades |
RGB |
HEX |
|
|
light
warning-light
|
255, 225, 206 | #ffe1ce | |
|
off
warning-off
|
255, 249, 245 | #fff9f5 | |
Danger
Base
Name
DangerID
dangerRGB(A)
242, 66, 66HEX
#f24242States |
RGB |
HEX |
|
|---|---|---|---|
|
hover
danger-hover
|
242, 51, 51 | #f23333 | |
|
active
danger-active
|
243, 58, 58 | #f33a3a | |
Additional shades |
RGB |
HEX |
|
|
light
danger-light
|
252, 208, 208 | #fcd0d0 | |
|
off
danger-off
|
254, 246, 246 | #fef6f6 | |
Invalid
Name
InvalidID
invalidRGB(A)
242, 66, 66HEX
#f24242Flow statuses
Name
ExpectedID
status-expectedRGB(A)
10, 10, 71HEX
#0a0a47Name
On-siteID
status-on-siteRGB(A)
58, 185, 255HEX
#3ab9ffName
Checked-inID
status-checked-inRGB(A)
34, 197, 128HEX
#22c580Name
Checked-outID
status-checked-outRGB(A)
132, 132, 163HEX
#8484a3Name
In-reviewID
status-in-reviewRGB(A)
255, 136, 57HEX
#ff8839Name
DeniedID
status-deniedRGB(A)
242, 66, 66HEX
#f24242Name
BookedID
status-bookedRGB(A)
34, 197, 128HEX
#22c580Accent
We use accent colors to reinforce the brand and keep this attractive. We use these colors when brand awareness is high such as our website or marketing and sales material. They are mainly used as solid backgrounds, for graphic elements, or in illustrations.
These colors should not be used for semantic or interactive elements. See the semantic guidelines below for more information.
Green
Base
Name
Accent-greenID
accent-greenRGB(A)
38, 219, 142HEX
#26db8eAdditional shades |
RGB |
HEX |
|
|---|---|---|---|
|
dark
accent-green-dark
|
114, 232, 182 | #72e8b6 | |
|
medium
accent-green-medium
|
147, 237, 199 | #93edc7 | |
|
light
accent-green-light
|
201, 246, 227 | #c9f6e3 | |
|
lighter
accent-green-lighter
|
233, 251, 244 | #e9fbf4 | |
|
off
accent-green-off
|
244, 253, 249 | #f4fdf9 | |
Blue
Base
Name
Accent-blueID
accent-blueRGB(A)
58, 185, 255HEX
#3ab9ffAdditional shades |
RGB |
HEX |
|
|---|---|---|---|
|
dark
accent-blue-dark
|
127, 210, 255 | #7fd2ff | |
|
medium
accent-blue-medium
|
157, 220, 255 | #9ddcff | |
|
light
accent-blue-light
|
206, 238, 255 | #ceeeff | |
|
lighter
accent-blue-lighter
|
235, 248, 255 | #ebf8ff | |
|
off
accent-blue-off
|
245, 252, 255 | #f5fcff | |
Orange
Base
Name
Accent-orangeID
accent-orangeRGB(A)
255, 136, 57HEX
#ff8839Additional shades |
RGB |
HEX |
|
|---|---|---|---|
|
dark
accent-orange-dark
|
255, 178, 126 | #ffb27e | |
|
medium
accent-orange-medium
|
255, 196, 156 | #ffc49c | |
|
light
accent-orange-light
|
255, 225, 206 | #ffe1ce | |
|
lighter
accent-orange-lighter
|
255, 243, 235 | #fff3eb | |
|
off
accent-orange-off
|
255, 249, 245 | #fff9f5 | |
Our offer
Name
EssentialID
plan-essentialRGB(A)
255, 107, 104HEX
#ff6b68Name
PremiumID
plan-premiumRGB(A)
252, 190, 97HEX
#fcbe61Name
EnterpriseID
plan-enterpriseRGB(A)
99, 97, 207HEX
#6361cfPacks (legacy)
Name
PrimeID
pack-primeRGB(A)
107, 212, 242HEX
#6bd4f2Name
EfficiencyID
pack-efficiencyRGB(A)
255, 107, 104HEX
#ff6b68Name
SecurityID
pack-securityRGB(A)
129, 134, 240HEX
#8186f0Name
PrivacyID
pack-privacyRGB(A)
65, 227, 158HEX
#41e39eName
DeliveryID
pack-deliveryRGB(A)
252, 190, 97HEX
#fcbe61Name
EnterpriseID
pack-enterpriseRGB(A)
99, 97, 207HEX
#6361cfAccessibility
All text should be legible and meet accessibility standards. The Web Content Accessibility Guidelines (WCAG 2.0) level AA requires a 4.5s:1 color contrast between text and background for normal text, and 3:1 to large text.
You can test colors contrast with this online tool.